As a new author, a website is your most essential tool. In this day and age, people shop online more than in person, and they definitely buy most of their books online. Even if you have your book on Amazon, B&N, Target, or any other major retail store, you want a website.
An author website not only provides a way for you to make 100% profit off your book, but it’s also a way to connect with your audience, and as writers, isn’t that all we’re trying to do.
Websites allow easy access to you for people looking to purchase your book, book you for an event, or know about your next event. Website makes it easy to build a subscription list, which ultimately helps build your client list. A website is also an anchor point if you want to advertise online. Basically, websites are your audience’s first glimpses into your brand.
Making a great author’s website can be easy and cheap. There are tons of youtube videos that can teach you, or you can hire someone. I recommend learning how to do it yourself because updating your website goes smoother when you’re the one in charge.
The top three recommended websites are WordPress, Squarespace, and Wix. Whatever website you choose, make sure you can collect payments.